You have Search Network or Shopping interests and remarketing targeting set to 'Target and Bid' which restricts traffic to just the users in your audience. CAMPAIGN TARGETING SET TO “TARGET AND BID”.From what I have seen, responsive ads can boost your CTR by 100% and lower your CPC by half. So, if you do think that your brand does not deserve a responsive ad because it does not represent your brand well, just please do yourself a favor, try responsive ads. But hey, we have a saying in Portugal that goes: “against facts, there are no arguments”. My advice: I think I know what you are thinking: responsive ads are text ads, they are ugly, responsive ads look like a poor small business didn’t have budget for a real banner, etc. Here’s what Google Adwords says about it. Use responsive ads to get many more conversions at a similar CPA.

Google’s Reason: You have image ads but no responsive ads in your Display Network ad group. It gives you 2 options on the action it should take (or “severity” on AWE). Plus, they also let you create more custom rules – the reason for the custom rules name, I guess – to your pleasure. Since Google Adwords has its best practices that they want you to follow, they’ve added 16 default rules (or IF functions) that let you know if your campaign is complying with some of those 16 best practices so you can improve your Adwords Account Health Score. The best way of looking to custom rules is to see it as an IFTTT rule or an IF function – for excel junkies like me. New Custom Rules you can add on your Editor and some use cases. The 16 default Custom Rules with an extra comment on how you should look at them 3. How Custom Rules work on Adwords Editor 2. In this article, you will be able to find 3 topics: 1.

As you may know, the new Google Adwords Editor (AWE) is out – version 12 – and has a new feature called: Custom Rules.

Adwords editor lets users do all